Tokyo Character Street: Anime and TV Shops Inside Tokyo Station

Tokyo Character Street is a row of more than 30 character shops on B1 and 1F of First Avenue Tokyo Station, the shopping area inside JR Tokyo Station. You can shop here before or after your train without leaving the station.

In short:

All six Tokyo TV stations have a shop here.
Official shops for JUMP, ONE PIECE, DRAGON BALL, Pokémon, and more are side by side.
Bigger stores are nearby in Nihombashi and Yurakucho, such as Pokémon Center TOKYO DX.

Store hours and floors below were checked on the official pages of each store or building in November 2026. They can change, so check the store’s page before you go.

Getting there

First Avenue Tokyo Station is inside JR Tokyo Station, outside the ticket gates. Exit any Yaesu gate from the shinkansen or other JR lines and you’re there (First Avenue Tokyo Station). If you’re catching a shinkansen, shop before you go through the gates.

Hours: 10:00–20:30 for every shop on the official shop list.

Bags: There’s a baggage check on 1F (Service 12), which can also send bags to airports in Japan. For coin lockers, the official page links to a map that shows which lockers are free.

Official shops for anime and manga

Shop	What it is	Floor
JUMP SHOP	Official shop for Jump series	B1
ONE PIECE MUGIWARA STORE TOKYO STATION	ONE PIECE’s official shop, with goods only sold at MUGIWARA STORE	B1
DRAGON BALL STORE TOKYO	The world’s first DRAGON BALL store, with goods you can only get here. 1 minute’s walk from the Yaesu North Exit of JR Tokyo Station	1F
Pokémon Store Tokyo Station Shop	A small Pokémon store with goods picked from Pokémon Center	1F
DETECTIVE CONAN PLAZA	Detective Conan goods, including items only sold at Conan Plaza	B1
Chiikawa Land TOKYO Station	Chiikawa’s official shop	B1

Also here: KAMEN RIDER STORE TOKYO, Precure Pretty Store, ULTRAMAN WORLD M78, CRAYON SHINCHAN OFFICIAL SHOP, hololive production official shop in Tokyo Station, GASHAPON BANDAI OFFICIAL SHOP＠TOKYO STATION (capsule toys), Kirby Café PETIT, Sanrio, and Donguri Republic (Studio Ghibli).

TV station shops

All six TV stations based in Tokyo have a shop here, all on B1.

Shop	TV station	What it sells
NHK-Character SHOP	NHK	Domo, kids’ shows, anime, and NHK dramas
NITTELE-YA	Nippon TV	Nippon TV goods, such as Shoten and Sorajiro
TBS store	TBS	TBS characters and dramas
FUJITV SHOP Fujisan Tokyo	Fuji TV	Goods from Fuji TV shows, films, and anime
tv asahi shop	TV Asahi	Anime such as Doraemon and Crayon Shin-chan, and variety shows
TV TOKYO HONPO	TV Tokyo	Goods from TV Tokyo dramas, anime, and variety shows

Nippon TV, TBS, and TV Asahi say their online stores ship only within Japan, so buying at these shops is the surest way. For anime stores that ship internationally, see Which Japanese Anime Stores Ship Internationally?

Bigger stores nearby

Shop	What it is	Hours
Pokémon Center TOKYO DX (Nihombashi Takashimaya S.C. East Building 5F)	Pokémon Center, next to Pokémon Cafe TOKYO. 5 minutes’ walk from the Yaesu North Exit of JR Tokyo Station	10:30–21:00
Prime 1 Studio Yurakucho Marui Store (Yurakucho Marui 7F)	High-end statues, collectible figures, plastic model kits, and action figures	11:00–20:00
Bic Camera Yurakucho Store	Electronics store. 4F has toys and games	10:00–22:00, open every day

Before you go

Payment: Cash, credit cards, e-money, and QR code payments are accepted, but some shops don’t take credit cards or e-money. Some shops, such as GASHAPON BANDAI OFFICIAL SHOP, don’t take QR code payments.

Tax-free: Most shops on Tokyo Character Street are marked “Tax free” on the official shop list. GASHAPON BANDAI OFFICIAL SHOP isn’t. First Avenue Tokyo Station also has a map of tax-free shops, with a Tax-free Counter on 1F. Bic Camera Yurakucho Store says on its store page that it offers tax-free shopping. Tax-free shopping changed on November 1, 2026. See Tax-Free Shopping in Japan.

Photos: Ask the staff before taking photos inside.